I partnered with Echelon, an up-and-coming sneaker and clothing store, to build out a powerful launch campaign from the ground up. Leveraging my skills in funnel design, social media marketing, and copywriting, I crafted a high-converting promotional strategy that drove buzz and local traffic ahead of the grand opening. I directed video content to capture Echelon’s unique brand culture, curated a content strategy to grow their social presence, and activated my background in sneaker reselling to source in-demand sneakers that would turn heads. Additionally, I spearheaded outreach to trending local clothing brands and influencers, bringing their products into the store and driving community engagement online and in person. The result was a launch that blended culture, hype, and strategy—positioning Echelon as a go-to local fashion hub from day one.